Some people wonder why as they age their skin is wrinkled and looking more stretched out. One of the main reasons for this is the loss of elastin. Elastin is a protein found in the skin and tissues of the body. It helps to keep skin flexible but tight, providing a bounce-back reaction if skin is pulled. Having enough elastin in your skin would mean that pulling and forming your skin would just bounce back to its normal shape. It also helps keep skin smooth as it stretches to accommodate normal activities like flexing a muscle or opening and closing the mouth when talking. As you age your elastin is depleting. Look for the ingredient Ahnfeltia Concinna, This ingredient is a marine algae peptide, and will help to naturally build collagen and elastin in your skin. Check out my Alpha Firming Face and Neck Crème!